Creative Director + Production Lead
NOTABLE CLIENTS: GIRL SCOUTS, CITYROW, UNIVISION, CONAIR
May 2018 - Present
• Hired to reposition Socialfly as a creative leader while expanding creative team and offerings. Lead all new business, creative, creative strategy, and production.
• Secured new campaigns and clients that led to the Creative + Production department surpassing its 2018 goals in under six months.
• Lead all creative pitches. With a fresh approach to creative, won first pitch bringing in over $125,000 in new business, along with Socialfly’s two highest revenue projects ever.
• Produced Girl Scouts PSA and over 25 associated advertising units, driving over 1 million views, 10x the projected engagement, and 10x the industry benchmark for engagement rate.
• Executed CITYROW GO 2 Day photo + video production and over 50 creative advertising units, which garnered 7 million impressions, 1.2 million engagements, and over 26,000 clicks.
• Manage creative team. Provide team building, development, and creative opportunities to keep morale high while meeting deadlines and objectives.
• Scope all creative and production, oversee creative timelines and hours as Production Lead.
• Oversee creative direction for all clients and deliverables — as many as 15+ clients at once — while elevating creative standards.
• Develop and sell creative and strategic direction for new and current client roster.
• Cultivate client and organizational relationships through excellent communication and presentation skills. Leads brainstorms, client meetings, pitches, and voice workshops.
Dunkin’ Donuts, Nutella, David Yurman, Travelers, Almay, BFGoodrich Tires
Social + Content Marketing
Oct 2015 - May 2018
Clients: Dunkin’ Donuts, Nutella, David Yurman,Travelers Insurance, Almay, BFGoodrich Tires
• Led creative ideation & development across clients and teams.
• Managed junior creatives and creative team. Led management of project teams.
• Directed photo & video shoots, coordinating with stylists, production crews, and editors.
• Planned pre- and post-production content process from conception to completion.
• Produced digital content marketing strategies and creative approach to achieve client goals.
• Ideated and produced creative - including 30+ social posts per month for Nutella.
• Improved quality, creativity, and originality of Nutella content, increasing followers from 100K to 1M on Instagram in the first year on the business.
• Developed an influencer campaign launching Almay products with a reinvigorated content approach.
• Organized client meetings, creative brainstorms, and team development direction. Package and sell an idea or findings to internal and external audiences. Cultivate client relationships.
PEANUT BUTTER & CO.
June 2011 - Oct 2015
• Initiated engaging social video strategy. Created inventive videos recognized by various media outlets.
• Built company creative vision. Developed digital presence, logos, content, website, and packaging.
• Produced and project managed YouTube video series.
• One-person studio whose role included concept development, planning, styling, photographing, and retouching.
• Conception-to-completion project management.
• Coordinated brainstorms to create innovative, budget-friendly campaigns.
• Oversaw junior creatives, freelance artists, photoshoot director, and photography interns.
• Led presentations for new projects to team, Marketing Manager, Brand Manager, and President.
Shorty Award Winner Best Use of Instagram
Nutella Back to School American Package Design Award
Nutella Brings Zigi Back together
2017 Digiday ContentMarketing Awards Best use of Snapchat (Finalist)
PEANUT BUTTER & CO.
Business Community 8 Brands Killing it on Vine
AdWeek Food Brands Capitalize on Fourth of July to Build Long-Term Digital Chops
Impact Awards (Finalist) Nominated by five peers forworldwide award
Company wide:4,364 nominations / 68 finalists
UN Hackathon Selected as one of five of the brightest to represent SR in a multi-agency hackathon partnering with the UN and YouTube
Please inquire about additional experience, freelance clients, and references.
SKILLS & EXPERTISE
PHOTO + VIDEO PRODUCTION
DIGITAL + SOCIAL CONTENTCREATIVE + ART DIRECTION
STOP MOTION + PHOTOGRAPHY
FOOD + PROP STYLING