WAYFAIR ONLINE VIDEO
Role: Creative Lead | Director, Concept, Storyboards, Script, Creative & Art Direction

Production: Wayfair Internal

Wedding Registry

The Ask: Did you know you can register for you wedding with Wayfair? Most people don’t.
Wayfair registry awareness is low relative to competitors. We were tasked with showing brides that Wayfair has everything she needs for her registry.

The Concept: Is there anything more fun than opening a ton of gifts? I think not. 
To show the range of products available for your Wayfair registry, and to show how truly excited couples are to receive them, we featured a couple freshly home from their wedding as they open up their home full of boxes.

When he kicks the door open and carries his wife over the threshold, all we see is Wayfair boxes, which they have kept unopened until they were officially married. We watch as the couple - still in their wedding clothes - unbox each item. The last item is one that is a surprise to the bride and in a huge box, a grill, that her husband added.

Closet Storage & Organization

The Ask: When consumers think about Wayfair they think furniture, but Wayfair offers so much more. Wayfair storage & organization awareness is low relative to competitors. We were asked to develop online videos ads that showed that Wayfair is your one stop shop when it comes to all things storage & organization.

The Concept: We were tasked with developing two concepts to help determine what resonates with the consumer more - the incredible selection of visually different closet solutions - everything from white and simple to rich wood - or a more functional approach that, while visually appealing, concentrated more on a range of products that fit your needs perfectly and when together complement each other for a custom solution.