Boston Dynamics Spot Commercial Launch Video
Role: Creative Director, Concept, Pitch, Graphic Design, Set Concept
Production: VAGRANTS | Director: Winston Macdonald
Creative Directors: Dustin Devlin + Jamie Silver | Finishing: Brickyard VFX
When Boston Dynamics wants you to shoot their first consumer directed ad, you don’t say no. You build a giant obstacle course installation in less than a week and shoot it all in one take. And then, the video breaks the internet. 1 million views in 1 day, trending on YouTube, Reddit, and tech trades everywhere. We can’t wait to see what #Spot will do next.