Launch campaign for new Baking Mixes that are easy for mom & tasty for baby
creative direction + production + post-production + campaign execution
Success Metrics
+126% Link Click Through Rate Benchmark
Consideration Campaign
+132% Video View Rate Benchmark
Awareness Campaign
What I did:
I led this production through my creative production house, Corvus Creative, where I handles the creative strategy, creative direction, concept ideation, food and prop styling. I also edited the ads.
Creative Production House: Corvus Creative
Strategy, Creative Direction, Food, Editing: Jamie Silver
Photography: David Lazarus
Prop Styling: Kevin Castaneda
Talent: Lya Pouleyy
Starting with creative direction, we developed a look and feel that would stand out from the sea of sameness on social media while communicating the benefits of the product; it’s simplicity.
By developing a mix of content - featuring how-tos, cute babies, and simple flat lays - we developed a well-rounded social campaign across Stories, Instagram, Meta, and Pinterest.
Our small but mighty team produced a 1-day photoshoot and 27 ad variations sure to get the word out.