Creative Direction & Design: Lalo CD Courtney Wall, Emma Gaines Ross
Creative Production House: Corvus Creative
Producer, Production Creative Director, Casting, Location, Post Producer: Jamie Silver
DP: Tamino Castro
Lighting: Joel Burton & Sean Moser
Photography: Gieves Anderson
Prop Styling: Pam Morris
Voiceover: Emma Onasch
Video Editing: Neon Rabbit / Tamino Castro & Juan Leguizamón
Hair & MUA: Brittany Romney
PA (and cakes!): Margaret Lunetta
Grip: Moz Lighting

We partnered with Lalo to produce their brand awareness campaign to coincide with launching in Target. The 360˚ campaign introduced customers across the nation to Lalo. The goal was to create excitement and drive consumers to Target to choose Lalo as the choice for stylish, functional baby and toddler essentials.

Unlike many baby brands, Lalo leans into the parents aesthetic, looking to compliment your home and your life. The campaign, called "Parent as you are' was all about bringing the parents' personalities and hobbies to life.

The task was not small - for under $100k, produce a video and photo production featuring 4 real families, with real distinguishable hobbies, all highly styled completely differently. Then, deliver stills for OOH (including billboards and truck wraps), plus TV spots, digital ads, and content to use across owned channels.

But we love a challenge.

We searched for two highly designed spaces that we could turn into four unique homes that brought the family's hobbies to life. We looked for spaces that already had an elevated design aesthetic, amazing furniture, and strong personality. We cast 6 families to ensure we would cover 4 final portraits (you never know with babies!). We brought in interior photographer Gieves Anderson to ensure we captured Lalo's vision for an editorial look, elevated portraits, and a stunning capture of the spaces. We partnered with Neon Rabbit for video, knowing Tamino Castro has an eye for capturing authentic real people moments alongside beautiful design details.

For our two days on set, we worked double duty. Everyone wore multiple hats. Our team worked together seamlessly to shoot in one room while styling another. To capture stills and video simultaneously. To manage babies while parents got camera ready. How do we do it? A great team, a shared vision, and a lot of trust.

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