Comprehensive content strategy & creative direction & execution for brand launch + ongoing refreshes
creative & content strategy + photo & stop motion production + paid social media ads + organic social media + animation + digital games + printable activity sets + e-mail marketing + web design + GIF stickers + copywriting + illustration
Paid Social
Fun & Games
Printable Activity Book
What I did:
I led this production through my creative production house, Corvus Creative. I andles Creative Direction, Strategy, Concept, Styling, Design, Editing & Animation
Creative Production House: Corvus Creative
Photography: David Lazarus
Man, did we have fun launching Oats in Coats!
It all started pre-launch. We prepared for a digital splash through a three-phase process, including Campaign Planning, Creative Planning, and Creative & Campaign Execution. With our small but mighty team (hi Dyanna & Daphne!) we develop the creative and messaging strategy and all the content across all touchpoints, including organic and paid across Meta, Instagram, and Pinterest, Blog, Printables, Email, Web, and Press, to support the launch of the absurdly delicious allergen-friendly instant oatmeal.
Deliverables include:
• Photo & stop motion production • Paid social media ads • Organic social media across Instagram/ Meta/ Stories/ Pinterest • Animation • Digital games • Printable activity sets • Email marketing • Landing, product, and blog pages • Product pages • Packaging • GIF stickers • Blog keyword strategy • Copywriting • Illustration