meet the new
hot n saucy

Same Sauce, new sauceeeee. Meet the NEW HOT N SAUCY aka #SamsSauce. Small batch veggie based hot sauces by Chef n Chief Hottie Sam. FEISTY. BOLD. FLAVORFUL. In 6 must try flavors. Proudly black n woman owned.

We worked directly with the hot sauce queen herself to develop a new brand look & feel, campaign platform, content themes and concepts, and a collection of assets to launch the new brand, just in time for her launch in TARGET.

We didn’t shy away from the bold, because Sam doesn’t shy away from bold in her flavors. Our platform, Sam’s Sauce, leans into personality. It’s feisty and fearless, with content buckets like ‘Make ‘em Wet Wednesday’, HOT N SAUCY is comin’ in hot.