Our long time partner, Happy Family, came to us to ideate, produce, and edit photo and video content to support the launch of the new Happy Family formula. The brief included CTV ads, web specific video and photo, 25+ digital ads, plus owned photography and video to use across multiple channels as needed and desired. All the elements of this project were on different timelines, for different specs, and covering different needs!

We determined early on that the brief contacted 4 separate projects, each will require a different process and timeline. We were game!

To cover the vast ask, we produced two separate productions - a 1-day studio video & photo shoot concentrating on immediate web needs plus a 3-day location production concentrated in the CTV and digital ads.

Corvus Creative provided full service campaign production, including a competitive review, creative ideation, script writing, baby casting, location scouting, ad design, video editing, digital ad animation & editing and photography. Our full scale production brought together a skilled group - including our favorite DP Tamino, a full lighting crew, and incredible styling team that turned Jamie's vision into reality.

With multiple timelines running in parallel, we stayed focused, were insanely organized, and communicated often. The goal post may have kept moving, but we kept moving towards it. The client team was so excited about the creative, the deliverables list kept expanding, evolving, and shifting.

We ultimately delivered 456 individual pieces of content (a new record for us) including 8 versions of the CTV ad, 63 different digital ads, and over 270 stills, proving no task is too big for our small but mighty team!

Check out my Creative Production House Corvus Creative!