Summer video ad campaign creative development & execution
creative development + production + post-production + campaign execution
What I did:
I led this production through my creative production house, Corvus Creative, where I handled creative strategy + messaging, creatie direction, concepts, and was the producer.
Creative Production House: Corvus Creative
Creative direction, concepts, producer: Jamie Silver
Director/ DP: Tamino Castro
2nd Cam: Demi Waldron
Gaffer: Tony Mikhnevich
AC / Grip swing: Will Ross
Food Stylist: Tyna Hoang
Prop Styling: Kevin Castaneda
Editor: Juan Leguizamón
When Wild Alaskan asked us to ideate content, produce a shoot, and edit a set of ads… in just a few weeks time… we jumped at the opportunity. We love the pressure! Our streamlined process allowed us to move quickly and efficiently.
We collaborated with the Wild Alaskan Salmon Creative Director to determine 4 unique territories to develop content for testing.
The challenge? Time and budget. Through a well-planned production schedule, we detailed out every shot we needed, which shots would work double-duty across different territories, and individual approaches to graphics and editing to ensure the ad sets felt different enough for impactful testing. We jam packed a 1-day video shoot to capture enough content to cover 8 unique ads, all edited for square and story formats (16 video ads!).
The result? Fresh and bright summer recipes across the board. We played with fire. Got bit by a few mosquitoes. And shot in the coolest location right here in Brooklyn.